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Jennifer Patterson Lorenzetti | Tickets to Paradise: A History of Key West Travel and Its Advertising, 1912-1975
February 7 @ 6:00 pm - 7:00 pm
Drive south on Interstate 75, and you know within seconds of entering Florida that this state is serious about its tourism. No opportunity to advertise to Florida’s visitors is missed. Floridians market to state outsiders like their lives depend on it.
This is especially true today of Key West, the island at the southernmost tip of the United States that many know as “Margaritaville.” But the island’s history of attracting travelers goes so much deeper than a souvenir t-shirt and participation in an alcohol-laden “Duval Crawl.”
From the day the railroad first reached the island, Key West has used its advertising to attract business people and families, tourists and transplants. It has struggled with the conflict between preserving its historic culture and making a destination attractive to the most transient visitors. Along the way, it has created unique advertising to showcase the beauty and charm of the island.
Based on her book, Tickets to Paradise: A History of Key West Travel and Its Advertising, 1912-1975, this talk will present a lively look at the advertising used to encourage all to visit and fall in love with Key West.
About the Speaker:
Jennifer Patterson Lorenzetti is an experienced writer and educator with a deep love of all things Key West. She has taught at the college level for over a decade, including designing and teaching History of Advertising in America. She is the author of over 1600 published articles and copywriting projects completed through her writing and speaking firm, Hilltop Communications, as well as four other published books.